Author Archives: Charo Pinilla

Why pricing your offers is so difficult

corazon monedasSo you’ve been working hard crafting your offers. You’ve put together a valuable service or product that you know will help your ideal clients solve a problem.
And you are almost ready to offer that to the world, but, first, you still have to answer this question:

How much should I charge for this?

And that’s a question the will inevitably raise lots of fears, doubts, worries and can leave you with a knot in your stomach for several days.

Some people use an Outside-In approach to pricing. For example… Continue reading

Should I start a biz doing what I love or giving people what they want instead?

There isn’t just one answer to this question, but there is only ONE right answer for you. In this article I’ll help you find out which one of them is right for you.
I don’t know if you are familiar with personality differences. The swiss psychologist Carl Jung discovered that not everyone makes decisions in the same manner.: Some of us, when confronted with options, will choose based on Continue reading

3 Quick tips for dealing with the emotional ups and downs of building a business

Problems with this player? Listen to this podcast on a different player (it will open into a new window) dealing_with_emotional_emergencies_in_biz

emotional-roller-coasterBuilding a business has caused intense emotional roller coaster rides in my life. Who would have imagined that the solution I was envisioning for getting rid of my work problems would have this dark side? I had the idea that working for myself will be my ticket out of mobbing from bosses, lack of meaning in my job or feeling forced to Continue reading

How to avoid dissappointment when clients don’t show up

How to avoidDo you hold this secret dream?
You prepared a brochure, or maybe some beautiful postcards, talking about what you do. You took up all the courage you had and left them everywhere you could think of: yoga centers, health food stores, you name it.

Now fingers crossed, hopefully those brochures will make its magic and clients will start showing up… except that days pass by and Continue reading