To be or not to be…Noticed?
That seems to be the question we ask ourselves every time we share a piece of content online these days.
I’m sure you’ve heard it too:
-”If you want to be found online you need to publish articles, create podcasts, share videos… -experts say- and you’ll get found by those who need you”.
But is that what is really going on?
Will your clients take the time to read, watch or listen to what you’ve created?
Will they even see it?
Recently, Gema Ramirez from the Conscious Academy interviewed me for her Connecting with Heart-Centered Leaders series.
The topic?
We talked about solopreneurs and conscious leadership, about self discovery tools, leadership styles, strengths and weakness in how we show up in the world…
…and so much more!
We had a great time!
We associate branding with those logos we see on packages and products, but could Branding our service business be of any help to us solopreneurs?
Let me share a story.
When I was very young, I attended typewriting classes. I still remember the noise those old, big machines made whenever we pounded their keys. And I still remember the rare occasions in which our teacher would give us a very special type of paper.
Strolling along the aisles of my local mall I overheard a child saying:
-Mom, you want to buy me this.
-No. I don’t -was her answer.
-Yes. You do- the child replied back.
I took a quick glance at my right side and saw an eight-year-old or so carrying a bag of chocolate cookies in his arms.
I smiled both at his naivete and his persistence because I have to admit…
… I could relate so much with his frustration!
We are in the business of change, but…
If you prefer to read, this is the transcript roughly edited for better reading experience.
Hi, Charo here.
Today I want to share with you something that I’m noticing, and it’s so common among coaches, holistic practitioners, and healers of any kind.
And it’s this:
When we talk about our work, we tend to talk about our modality a lot.
In fact, too much and too soon.
The purpose of your business is to help people solve a certain problem.
We agree on that, right?
The next thing you need to be crystal clear about is who you want to help.
And you want to find it out as soon as possible, because…
Without knowing who you serve, trying to connect with them is all guesswork!
Dreams can be a source of guidance, both in life and in business.
I’ve always been curious about dreams. Partly because I’ve had them since I can remember, and partly because dreams helped me cope with a difficult time in my teenage years.
Since then I’ve discovered that dreams come from a deep source of wisdom within us Jung called the Self, an aspect of ourselves that wants the best for us, and is constantly encouraging us to become all that we can be.
Interestingly enough, dreams can also help us in business.
Do you feel invisible and like no one is paying attention to your content?
In this video, Personal Branding Coach Charo Pinilla will show you how to get noticed by people who value your work, in a way that is authentic, in integrity and with heart.
In this interview, we discuss…
* Why it’s important to stand out and differentiate in today’s online world.
* How your personality type influences how you talk about your work
* Why people might be ignoring your content even if it’s in front of their eyes.
* 3 tips on how to make your content more attention-worthy, healing, and authentic.
I was in a coaching session the other day and found myself explaining the differences between introverts and extraverts.
How can you know for sure if you are an introvert or an extravert?
Yes, it’s true. There are those online tests everywhere, but most aren’t accurate and really don’t know what they are doing.
They are more confusing than helpful, honestly…
I usually don’t work on Sundays, but last week I was watching one of George Kao’s videos that made me stop in my tracks, pick up my notebook and start writing this article like crazy.
George is a business coach, and my current mentor by the way. He was talking about how our lack of confidence influences our capacity to make an income in our business.
And then he said something about the imposter syndrome: