When you have lots of interests, It seems impossible to focus on just one thing. Multi-passionate people are in a never-ending quest for growth and learning.
We are very curious -yep, that’s also me- so we keep adding more and more techniques to our toolbox, right?
So when we finally take our business seriously, like in “ -Hey, Now I really need to make money with this”, one of the first pieces of advice we encounter is to niche down.
And it sounds sooooo restrictive!
Having your own business is an exciting adventure: You’re following your schedule, you are posting your content, you’ll soon run a promotion for a workshop … and then, something happens. Life gets in the way.
Because life is unpredictable.
And has the bad habit of not following our plans.
So from time to time, all of us will have to keep up with our business while navigating the rough waters of life.
Your goal?
Are you resisting the idea of choosing a niche? There is a saying: “What you resist, persists” that applies to what most coaches, healers and therapists do when it comes to finding their niche.
Guess what they are really doing by resisting to find their niche? They are persisting in staying invisible, in not being heard, seen nor found by those who need their help.
Because, what is really a niche?
Not everyone makes decisions in the same manner. Carl Jung, the swiss psychologist, noticed people functioned in different ways.
When faced with a choice, some people make decisions based on the facts, the logic behind the choice. While others will decide according to their personal values and what feels right to them.
These differences are based on how we prefer to use our minds. and it’s connected to our “natural mental wiring”, so to speak.
What do Harry Potter, H. G. Wells, and your business have in common?
Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.
The reason?
I don’t know if more than ever before, but this world needs healing.
So if you do some kind of transformational work, know that your help is necessary.
Now.
We are undergoing a huge transformation, as societies and as people.
At the time of writing this article (August 2019), more than four million one hundred and forty-seven blog posts are being published today, according to worldometers.
That can be a good thing.
It means you literally have information about every topic under the sun at your fingertips.
But as it’s always the case, this saturation of information also has a shadow side:
Do you need to invest in getting a professionally designed logo right now?
It all depends on which stage of your business you’re in, but also on why you want a logo in the first place.
There are many reasons why we want to have a logo:
It will make us look more professional. It will make us look more experienced. Everyone that is a big name has a logo, right?
On top of that, designing a logo it’s a fun, creative process…
…and we all could do with a bit more fun in our business.
But we can also want to have a logo for the wrong reasons.
For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.
I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.
–Why would anyone choose to work with me? -I wondered.
I knew it was Continue reading
I’m tired of the guilt-based approaches that many experts are using on the idea of “living your purpose”, don’t you?
Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost become a chore:
Another task to add to our already full to-do-list, another reason to feel like a failure, and think that we are falling behind because honestly,…