Are you afraid of talking about your work?
Well,… as solopreneurs we don’t have a choice.
We have to put ourselves out there, share our message and spread the word about our work.
And when you do, guess who else is also going to show up with you?
Continue reading
As a kid, I used to be the typical Nice Girl: Good grades, homework on time, obedient at home…(and not always happy to be so, let me tell you).
Nevertheless, I was scolded off again and again for just one thing…
…I was too chatty at school!
My teachers would catch me talking to my best friend, instead of paying attention to what the teacher was saying.
Most of the times though, I was just Continue reading
After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”
This article is my answer to the question: Are my clients exactly like me? Continue reading
In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.
The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.
But I also know that for us heart-centered solopreneurs, not every tactic feels right.
You want people to pay attention to your work…
-…in a way that feels good,
-…it’s aligned with your values, and
-…helps your ideal clients in the best possible way.
In other words, it’s important to show up while being truly YOU.
The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.
The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.
They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading
If I had to give you my best advice to help you build a fulfilling business it would be this:
“Get to know yourself …and choose the business path that fits who you really are.”
But, when I say “the business path that fits who you really are”, I’m not suggesting you a focus on using your current skills, because…
It’s not your skills what counts when you want to create a fulfilling path.
Instead, you need to search for something else…
When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.
As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.
So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.
You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading
Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.
Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?
This happens due to what neuroscientists call the Continue reading
This may come out as a surprise to you, but way too many coaches and healers who are great at what they do, secretly fear they are not good enough.
“ Who am I do this?” -they wonder.
They get credential after credential, go from class to class and yet, they never feel like they are ready to do the work they do.
And that keeps them from taking the actions that would make them Continue reading
In my years as an Architect, I supervised the construction of many different buildings. I built many single family homes and a few multi-story ones. Some were conventional, and my favorite ones were eco-friendly and sustainable.
But no matter how different they were from each other, they had something in common: all of them were built upon a solid foundation.
I’m sure you get why it’s important to build a house on solid ground. Common sense -and a ton of regulations- made me pay attention to the quality of the foundations underneath those buildings.
But when it comes to building a business, many of us seem to have lost our common sense, and we create the business Continue reading