I don’t know about you, but I tend to have lots of course ideas.
In fact, many more than I have the time -or the energy- for.
It’s great, don’t get me wrong. It makes running a business much more juicy and fun. It’s pure creativity at its best. But it also has a downside: It’s really difficult to choose which idea to act upon. Agree?
Let me ask you something.
Are your content creation efforts paying off?
If you think the name of the “content creation” game is just to build an audience (or a chore you have to put up with)…
…I have good news for you.
Because building your audience is not all you get from your hard content creation work.
You get something much more valuable.